Johnnie Walker, the world’s number one Scotch Whisky1 , is excited to offer whisky lovers the opportunity to own an extremely limited edition Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set. To bring the Master Set to collectors globally, Johnnie Walker partners with BlockBar.com (the world’s first direct to consumer NFT marketplace for luxury wine and spirits) and Vayner3 (the Web3 consultancy under the umbrella VaynerX, founded by serial entrepreneur Gary Vaynerchuk).
To complement the fragrant wood spice character of Port Dundas, Emma and her team hand-selected two other “ghost” whiskies from the distilleries of Cambus and Brora before combining these with other very rare scotch from five iconic distilleries. Creamy, wood notes from Port Dundas embrace the vanilla and soft smoke from the “ghost” whiskies of Cambus and original stocks of Brora. Other very rare whiskies from Cameronbridge and Glenkinchie reveal notes of spiced apples alongside Clynelish, Dailuaine and Auchroisk, bringing aromas of peaches and berries.
This exclusive NFT opportunity follows the successful Web3 campaigns for the launch of Johnnie Walker Masters of Flavour 48-Year-Old and the Johnnie Walker VeeFriends Gift Goat collaboration earlier this year.
In celebration of the pioneering achievements of Emma Walker and Ivona Tau, Johnnie Walker is creating more opportunities for women to achieve their goals with a dedicated business grant through IFundWomen – the go-to funding marketplace for women-owned businesses. IFundWomen is an ongoing partner in the Johnnie Walker ‘First Strides’ initiative, which aims to celebrate and enable people and organizations moving culture forward.
“For our second NFT release, we chose to create the Ghost and Rare Port Dundas Master Set because it allows us to take the consumer into the Johnnie Walker world, beyond the tasting of whisky, and explore our iconic, rare reserves,” says Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America. “As a leader in whisky innovation and a champion of collective progress, Johnnie Walker will continue to foster meaningful relationships with consumers by championing the creators and community leaders in Web3. Stay tuned for more exciting collaborations on the horizon.”
“BlockBar unlocks exclusive access to some of the scarcest liquids in the world and we’re proud to be partnering with one of the most iconic whisky brands for the launch of its Johnnie Walker Blue Label Ghost and Rare Port Dundas,” says Dov Falic, BlockBar co-founder & CEO. “One of our missions at BlockBar is to support women in wine, spirits and web3 so we’re also delighted to support IFundWomen through this collaboration.”
“We are thrilled to partner with Johnnie Walker and the broader Diageo portfolio, as the company continues their journey in Web3, focusing on empowering creators and building exclusive community experiences that speak to their heritage, craftsmanship, and authenticity,” said Avery Akkineni, President of Vayner3. “The latest Johnnie Walker Ghost and Rare x Ivona Tau collaborative launch on Blockbar.com will be an opportunity to deliver new and exciting experiences for both spirit collectors and the Web3 community.”
The 75 limited edition Ghost and Rare Port Dundas Master Sets will drop on BlockBar.com at 10AM ET on Friday, September 9. The NFT priced at $775 USD (approx. 0.51 ETH) may be purchased from BlockBar.com with ETH or credit card. At 10AM, the first users to reserve the bottle will then have 10 minutes to checkout. Users who successfully check out will receive an NFT (digital version) representing a proof of authenticity and ownership of the physical bottle, which is stored with BlockBar until the bottle owner is ready to “burn” the NFT to redeem. Bottle owners can gift or resell this NFT on the BlockBar.com marketplace.