Cogni, the lifestyle-focused banking platform bridging the gap between Web2 and Web3, has announced a new addition to its leadership team. Simon Grunfeld, a seasoned product innovator in the cryptocurrency and NFT industries, is joining Cogni as VP of Web3. In this role, Grunfeld will lead the platform’s Web3 expansion to seamlessly provide users access to services across traditional banking, crypto, NFTs, gaming, and the metaverse.
“I’m thrilled to join Cogni, a cutting-edge, “one-stop-shop” banking platform bridging the gaps between Web2 and Web3. Web3 is a massive growth factor in modern financial services, and represents a competitive advantage in making platforms compliant with fiat processing and other third-party integrations,” said Grunfeld.
Grunfeld, a founder and entrepreneur, brings a wealth of global experience across a broad spectrum of industries ranging from blockchain, fintech, and capital markets to his executive role. His start in capital markets began as the founder and owner of Gallant VPS and Gallant FX, a PaaS world leader in Forex trading technologies serving both retail and institutional clients. In conjunction with the rise of the growing blockchain industry, Grunfeld founded the crypto solutions and white label platform, Ibinex, to support enterprises in setting up their own crypto exchange. Following Ibinex, Grunfeld served as the Senior Vice President of Operations at Apifiny, a global digital asset trading network, where he led its launch of US and APAC digital asset offerings, including decentralized financing and digital payments. In addition, he is an investor at Akemona, a tokenization platform for digital assets that introduces digital securities to capital markets.
In a complex and evolving market, Cogni looks ahead to the coming months by affirming its status as a leader in regulatory compliance for Web3 with the hire of Mr. Grunfeld, a former registered commodity trading advisor (CTA) with the National Futures Association (NFA).
“Both retail and commercial users sleep a lot better when they know that their platform has the proper safeguards in place to remain in regulatory compliance. At Cogni, not only do we welcome regulatory oversight, our future offerings will propel us as frontrunners in crypto and Web3 regulation,” said Grunfeld.
Cogni, based in New York City, began as a radical idea that anyone, anywhere, should be able to have easy access to digital banking that is tailored towards their personal lifestyle. With Simon Grunfeld joining its executive team, Cogni is set to supercharge a new dimension to its platform by integrating social commerce with a forward Web3 infrastructure to meet the growing compliance needs of its users.
